Merit Financial Advisors has acquired Yeomans Consulting Group, a Marietta, Georgia–based wealth management firm overseeing about $434 million in assets under management, according to an announcement Wednesday.
The deal, which closed on March 6, expands Atlanta-based Merit’s presence in its home market and adds founder Randy Yeomans and President Nicholas Yeomans to the firm as wealth manager and partner, respectively. The pair will be joined by their operations, compliance and client service staff.
The Yeomans had previously been dually registered as independent brokers with Osaic predecessor SagePoint Financial but dropped their brokerage licenses in 2022, according to Securities and Exchange Commission records.
Merit Managing Principal Tyler Vernon said the acquisition reflects the firm’s continued growth strategy and its partnership with RIA custodian and asset manager SEI.
The purchase marks Merit’s 56th acquisition overall and follows last month’s deal for Glenn Co., a Pennsylvania firm overseeing roughly $208 million in assets.Merit last year sold a minority stake to RIA investor Constellation Wealth Capital.
Merit, which supports both RIA and independent broker-dealer models, reported about $24.7 billion in total client assets as of Jan. 1 and operates more than 55 offices nationwide.
